Everyone’s talking about agents.
Most of it is noise. Demos that work in a video. Pipelines that die on day two. Hype pretending to be a market.
I build products. So I did the obvious thing.
I made my own projects the guinea pigs.
The lab is real
No sandbox. No toy data. Real products, real users, real workflows.
I’m running the agentic experiment on things that actually ship. If it breaks, something I own breaks. That’s the point.
It’s the only way to know if any of this holds up outside a keynote.
What I’m testing
One question, really. Is there a market here, or just a movement?
The agentic crowd is loud. But most of it lives underground — early adopters talking to each other. I want to know what happens above ground. With normal teams. Normal budgets. Normal expectations.
Will people pay for this? Not for the demo. For the outcome.
What I’m not telling you
The interesting parts stay in the lab for now.
Some of it is mine. Some of it is worth protecting. Some of it isn’t ready to be seen.
You’ll get the shape of it. The lessons, the failures, the surprises. The receipts.
Follow along
I’ll post what I learn as I learn it. The wins. The embarrassments. The honest parts.
If it works, you’ll see it work. If it’s all hype, you’ll watch me say so.
Either way, it’s going to be interesting.
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